Assessing the healthcare market for a plumbing innovation

plumbing innovation market assessment

Rotarad Ltd required a plumbing innovation market assessment survey. Rotarad manufactures a patented rotating valve kit for radiators which enables new or existing radiators to be rotated down to floor level for cleaning and decorating purposes – without having to remove or drain the radiator. The accessibility to the back of the radiator allows for … Read more

Client anonymity and GDPR

client anonymity

A common issue that arises when assessing the market for an innovation is managing client anonymity and whether the act of revealing the client will induce respondent bias within the survey or compromise confidentiality in the marketplace. The Market Research Society Code of Conduct states that members must not disclose the identity of clients or … Read more

RAFI TONE innovation survey case study

In this case study, we discuss surveying innovation impact on asthma control in young children. Asthma is the most common lung condition in children in the UK, affecting around 1 in 11 children. Although there is no cure for asthma, it can usually be controlled through the use of medications which are normally in the … Read more

Assistive technology for dementia care

It is estimated that 850,000 people are living with dementia in the UK. In this case study, we discuss assessing the market for an assistive technology for dementia care. Assistive technology devices can aid people with dementia, and their carers, by providing technological solutions to some of the challenges associated with dementia care. The challenge … Read more

Testimonials: Capturing the full story

I have lost count of the number of client testimonials that we have worked on over the last 20 years and it is still true to say that testimonial articles remain a valid marketing tactic in the B2B arena. With technology just a click or voice command away, it is often all too tempting to … Read more

Get the latest Accelerate news

Subscribe to our newsletter to receive an e-mail every now and again with all the latest Accelerate news.